Keynotes and enlightening talks > Joan Kinyua

Building Ethical AI from the Ground Up: Voices from Kenya’s Data Workforce

Summary:
This talk will explore the often-invisible labor that powers artificial intelligence, drawing from the experiences of Kenyan data labelers. It will highlight the journey of organizing for fair and ethical AI work, emphasizing worker-led solutions, accountability, and dignity in digital labor.

Bio:
Joan Kinyua is the founding President of the Data Labelers Association of Kenya (DLA) and a digital rights advocate focused on labor justice in AI. A former data labeler herself, Joan has been instrumental in developing Kenya’s first Model Contract and Voluntary Code of Conduct for AI data workers. Her work centers on amplifying worker voices in shaping ethical and equitable AI systems.

Due to an unforeseen impediment, Joan Kinyua will be replaced by Ephantus Kanyugi, a Kenyan advocate for the rights and recognition of AI workers, including data labelers, content moderators, and annotators. He serves as the Vice President and Programs Manager at the Data Labelers Association (DLA), a grassroots organization working to improve labor conditions, promote fair pay, and advance digital literacy among AI workers. With years of hands-on experience in data annotation, customer support, and AI operations, Ephantus brings a deep understanding of the invisible human labor behind artificial intelligence. His work focuses on amplifying worker voices, fostering ethical AI practices, and building bridges between technology and human rights.